/* ── BRAND IDENTITY SERVICE: LONG-FORM CONTENT + USD PRICING ── */
.brand-identity-page .bi-intro{background:#fff}
.brand-identity-page .bi-alt{background:var(--paper)}
.brand-identity-page .bi-longform{background:#fff}
.brand-identity-page .section-head.left{max-width:900px;margin-left:0;text-align:left}
.brand-identity-page .bi-two-col{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(300px,.8fr);gap:70px;align-items:start}
.brand-identity-page .bi-prose h2{font-family:var(--syne);font-size:clamp(32px,4vw,52px);line-height:1.08;letter-spacing:-.03em}
.brand-identity-page .bi-prose h3{font-family:var(--syne);font-size:23px;line-height:1.2;letter-spacing:-.015em;margin:0 0 12px}
.brand-identity-page .bi-prose h3:not(:first-child){margin-top:34px}
.brand-identity-page .bi-prose p{font-size:15.8px;line-height:1.88;color:var(--muted)}
.brand-identity-page .bi-prose p+p{margin-top:18px}
.brand-identity-page .bi-prose strong{color:var(--ink);font-weight:750}
.brand-identity-page .bi-callout{position:sticky;top:116px;background:#0d0d0d;color:#fff;border-radius:28px;padding:34px;border:1px solid rgba(255,255,255,.08);box-shadow:0 24px 70px rgba(0,0,0,.12)}
.brand-identity-page .bi-callout>span{display:inline-flex;padding:7px 11px;border-radius:999px;background:var(--accent);color:#0d0d0d;font-size:10px;font-weight:900;letter-spacing:.12em;text-transform:uppercase}
.brand-identity-page .bi-callout h3{font-family:var(--syne);font-size:clamp(25px,2.7vw,36px);line-height:1.16;letter-spacing:-.025em;margin:20px 0 0}
.brand-identity-page .bi-callout p{font-size:14.5px;line-height:1.8;color:rgba(255,255,255,.62);margin:16px 0 24px}
.brand-identity-page .bi-copy-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.brand-identity-page .bi-copy-card{background:#fff;border:1px solid var(--border);border-radius:28px;padding:32px}
.brand-identity-page .bi-copy-card h3{font-family:var(--syne);font-size:24px;letter-spacing:-.015em;margin-bottom:14px}
.brand-identity-page .bi-copy-card p{font-size:15.5px;line-height:1.84;color:var(--muted)}
.brand-identity-page .bi-copy-card p+p{margin-top:16px}
.brand-identity-page .bi-detail-grid .detail-card{min-height:330px}
.brand-identity-page .bi-detail-grid .detail-card p{font-size:14px;line-height:1.76}
.brand-identity-page .bi-prose-columns{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:60px;align-items:start}
.brand-identity-page .bi-audience-grid .keyword-card{padding:25px}
.brand-identity-page .bi-audience-grid .keyword-card p{font-size:14px;line-height:1.72}
.brand-identity-page .bi-process-grid{grid-template-columns:repeat(7,1fr)}
.brand-identity-page .bi-process-grid .process-step{min-height:300px;padding:28px 18px}
.brand-identity-page .bi-process-grid .process-step h3{font-size:18px;margin-top:24px}
.brand-identity-page .bi-process-grid .process-step p{font-size:12.5px}
.brand-identity-page .bi-pricing-section .bi-pricing-intro{max-width:820px;margin:18px auto 0;color:rgba(255,255,255,.6);line-height:1.8}
.brand-identity-page .bi-plan-grid{align-items:stretch}
.brand-identity-page .bi-plan{display:flex;flex-direction:column;position:relative}
.brand-identity-page .bi-price{display:flex;flex-direction:column;gap:4px;margin:2px 0 4px}
.brand-identity-page .bi-price strong{display:block;font-family:var(--syne);font-size:46px;line-height:1;letter-spacing:-.035em}
.brand-identity-page .bi-price small{font-size:12px;color:rgba(255,255,255,.48);font-weight:500}
.brand-identity-page .bi-plan.featured .bi-price small{color:rgba(13,13,13,.62)}
.brand-identity-page .bi-plan ul{margin-bottom:28px}
.brand-identity-page .bi-plan li{line-height:1.55}
.brand-identity-page .bi-whatsapp-btn{display:inline-flex;align-items:center;justify-content:center;width:100%;margin-top:auto;padding:14px 18px;border-radius:999px;background:#25D366;color:#071d0f;text-decoration:none;font-family:var(--syne);font-size:13px;font-weight:800;transition:transform .2s,background .2s,box-shadow .2s;box-shadow:0 10px 28px rgba(37,211,102,.14)}
.brand-identity-page .bi-whatsapp-btn:hover{background:#fff;transform:translateY(-2px);box-shadow:0 14px 34px rgba(0,0,0,.22)}
.brand-identity-page .bi-whatsapp-btn-dark{background:#0d0d0d;color:#fff;box-shadow:0 10px 28px rgba(13,13,13,.16)}
.brand-identity-page .bi-whatsapp-btn-dark:hover{background:#fff;color:#0d0d0d}
.brand-identity-page .bi-compare{margin-top:58px;padding:34px;border:1px solid rgba(255,255,255,.09);border-radius:28px;background:#131313}
.brand-identity-page .bi-compare-head{display:grid;grid-template-columns:.8fr 1.2fr;gap:44px;align-items:end;margin-bottom:24px}
.brand-identity-page .bi-compare-head h3{font-family:var(--syne);font-size:clamp(27px,3.3vw,40px);line-height:1.08;letter-spacing:-.025em}
.brand-identity-page .bi-compare-head p{color:rgba(255,255,255,.54);line-height:1.7;font-size:14px}
.brand-identity-page .bi-table-scroll{overflow-x:auto;border:1px solid rgba(255,255,255,.09);border-radius:18px;background:#0f0f0f;-webkit-overflow-scrolling:touch}
.brand-identity-page .bi-price-table{width:100%;min-width:920px;border-collapse:collapse;color:#fff}
.brand-identity-page .bi-price-table th,.brand-identity-page .bi-price-table td{padding:17px 18px;text-align:left;vertical-align:top;border-bottom:1px solid rgba(255,255,255,.08)}
.brand-identity-page .bi-price-table tr:last-child td{border-bottom:0}
.brand-identity-page .bi-price-table th{background:#1b1b1b;color:rgba(255,255,255,.62);font-size:10px;font-weight:900;letter-spacing:.1em;text-transform:uppercase}
.brand-identity-page .bi-price-table td{font-size:13px;line-height:1.55;color:rgba(255,255,255,.64)}
.brand-identity-page .bi-price-table td:first-child{color:#fff;font-weight:700;width:24%}
.brand-identity-page .bi-price-table td:not(:first-child){width:25.33%}
.brand-identity-page .bi-price-note{margin-top:20px;color:rgba(255,255,255,.5);font-size:12.5px;line-height:1.72}
.brand-identity-page .bi-price-note strong{color:#fff}
.brand-identity-page .faq-answer p{font-size:14.5px;line-height:1.8}
@media(max-width:1180px){
  .brand-identity-page .bi-process-grid{grid-template-columns:repeat(2,1fr);border-radius:24px}
  .brand-identity-page .bi-process-grid .process-step{border-right:1px solid var(--border);border-bottom:1px solid var(--border)}
}
@media(max-width:900px){
  .brand-identity-page .bi-two-col,.brand-identity-page .bi-copy-grid,.brand-identity-page .bi-prose-columns{grid-template-columns:1fr;gap:30px}
  .brand-identity-page .bi-callout{position:relative;top:auto}
  .brand-identity-page .bi-compare-head{grid-template-columns:1fr;gap:14px}
  .brand-identity-page .bi-compare{padding:26px 22px}
}
@media(max-width:560px){
  .brand-identity-page .bi-process-grid{grid-template-columns:1fr}
  .brand-identity-page .bi-copy-card,.brand-identity-page .bi-callout{padding:24px 22px}
  .brand-identity-page .bi-price strong{font-size:40px}
  .brand-identity-page .bi-whatsapp-btn{font-size:12.5px;padding:13px 15px}
  .brand-identity-page .bi-compare{padding:22px 14px;border-radius:22px}
}